Shaping Indonesian Coffee as the Future of Economic Powerhouse

On 11 December 2025, IBC held a Focus Group Discussion, "Indonesian Coffee Roadmap to a Stronger Position in the Global Market through Unified Branding," gathering private-sector insights on the feasibility and design of a unified national coffee brand. The discussion addresses a pressing gap: Indonesia has strong potential to become a global coffee leader and economic powerhouse, yet current production models and the absence of unified branding continue to limit its global positioning.

Feedback from the session will sharpen IBC's ongoing research, informing strategic recommendations to strengthen the sector's global competitiveness through a more unified branding approach.